The Printing House
  • 26-Aug-2019 to 25-Oct-2019 (EST)
  • Toronto, ON, CAN
  • Salary
  • Full Time

Excellent Benefits package


Company Profile


In 1961, TPH founder Earle O'Born, current Chairman and CEO, purchased an old letterpress shop in downtown Toronto to learn more about the print industry, and The Printing House Limited (TPH) was born. For 58 years, The Printing House has become Canada's premier business-to-business print provider, proudly serving over 12,000 businesses annually. TPH is 100% Canadian owned and operated, employing over 550 people across Canada. Over the years, we've served Canadians, as a part of their community and helped support local communities by providing well-paying local jobs and participating in community events through the achievements of the TPH Charitable Office.
Today, TPH proudly boasts 70 company owned locations across the country, with an unwavering commitment to investing in leading edge printing technology. Despite all of the changes that have happened over the years, we've never faltered over our company's mission to make our customers happy through outstanding service.

ACCOUNTABILITY
The Specialist, Marketing Automation will oversee and implement all automated marketing campaigns for TPH including leading the strategy and tactical development and deployment of automated channels. This role will contribute to the definition, development and implementation of an effective customer journey through marketing automation execution to ensure an optimal customer experience.


RESPONSIBILITIES


Design, execute and optimize a range of automated marketing campaigns that drive customer engagement and retention. Be the in-house expert on the marketing automation platform in order to build campaigns, test and analyze workflow, generate leads, test, track and measure results. Review existing customer journeys and marketing campaigns across the business identify areas for improvement and areas to automate. Deliver a steady stream of qualified leads to the sales organization for TPH. Work closely with the BI team to ensure all relevant platforms communicate with each other for a flawless and effective customer journey. Implement lead, nurture and retention scoring practices to enable higher quality conversions. Segmenting audiences and conduct A/B testing to optimize conversion and results. Reporting on all campaigns and making changes where necessary. Working cross-functionally and collaboratively to execute marketing campaigns and ensure campaigns achieve company goals.


QUALIFICATIONS

5 to 7 years of related experience leading marketing automation platforms, ideally within a B2B environment. Excellent email marketing, CRM and Marketing Automation solutions experience is essential, usage of Dynamics CRM, MailChimp, ClickDimensions and DotDigital are an asset. Strong analytical mindset, highly organized and a strong degree of attention to detail. HTML/CSS is an asset.

Inclusion and Equal Opportunity Employment

The Printing House Limited (TPH) is an equal opportunity employer that values diversity and inclusion. Accommodations are available upon request for candidates taking part in all aspects of the selection process.  If you believe TPH is a good fit for you, feel free to submit your application, we would love to hear from you.

 

Would you like to learn more about The Printing House Ltd.?

Visit our website at TPH.CA to discover a world of opportunity.

The Printing House
  • Apply Now

  • * Fields Are Required

    What is your full name?

    How can we contact you?

  • Sign Up For Job Alerts!

  • Share This Page
.